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Strategic Intelligence Brief: Beyond Experience to Expertise

Weekly strategic insights for experienced professionals building independent careers. Transform decades of wisdom into competitive advantage. Every Tuesday: strategic frameworks, expert insights from 70+ conversations, and implementation challenges that position your experience as premium business intelligence.Stop competing on credentials. Start leveraging accumulated expertise.For professionals ready to convert wisdom into economic power

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Beyond Experience to Expertise | Week 37 | September 09, 2025

Hello Reader, The Expertise Trap: Why “Being Professional” Is Sabotaging Your Best Work Intelligence Insight: While younger consultants race to establish expertise credentials and deliver "data-driven solutions," experienced professionals possess something far more sophisticated: the ability to create knowledge collaboratively rather than delivering it individually. Yet most of us have been conditioned to question our natural collaborative instincts, wondering if we should be more like those...

Hello Reader,I have some good news to start—the Wisepreneurs Newsletter is officially returning to a weekly schedule. I've been writing a lot more lately and have so much to share with you. I'd like to dive right in with a question that might feel a little close to home: What if the greatest obstacle to your success isn't your competitors, but your own approach to pricing your services? This isn't just a professional observation for me; it's personal. I suffered from this exact mindset for...

Strategic Intelligence Brief The “Good Name” Advantage: Why Your Reputation Beats Personal Branding After 60 Strategic insights from a 3-hour deep dive with Europe’s leading freelance expert Strategic Intelligence Insight: While younger professionals obsess over personal branding and social media presence, experienced professionals possess something far more valuable: the ability to build what freelance expert Robert Vlach calls a “good name”—a reputation forged through years of proven...

Hello Reader,This week there’s no new episode, but I wanted to share something that’s been on my mind—especially with the NARI Summit in Melbourne tomorrow. The NARI Summit is a national gathering focused on ageing research and innovation, bringing together experts, policymakers, and advocates to explore how to improve the lives, work opportunities, and wellbeing of older Australians. For professionals over 60, the world of work is shifting. Australians are living longer and our working lives...

Amy Alkon

Hello Reader,It makes me angry that accomplished, intelligent women can be sidelined in their careers due to a natural biological process. We are losing an immense amount of talent due to misunderstood and mismanaged perimenopause and menopause symptoms. In this week’s Wisepreneurs podcast episode, I speak with the formidable Amy Alkon, who is leading a charge to replace medical myths with scientific truth and empowering women to take agency over their health and careers.And while the focus...

Sönke Ahrens

Hello Reader, Do you have notebooks filled with ideas, digital folders overflowing with articles, and a lifetime of experience you’re struggling to channel? You’re not alone. One of the challenges of working for yourself as an independent professional is establishing yourself as an authority in your field, and getting started on that can feel messy and overwhelming. The next Wisepreneurs episode helps with this when I speak with Sönke Ahrens, author of How to Take Smart Notes, about turning...

Hello Reader, Returning to the Wisepreneurs podcast, LinkedIn expert Sue Ellson reveals the truth about building a solo venture—from the power of relationships to the essential, unpaid work that makes it all possible. What does it truly take to build a new career on your own terms after 60? It’s more than just a great idea; it’s a commitment of time, energy, and resilience. Sue Ellson joined me for a candid conversation about the realities of the "Geekster" lifestyle—for experienced...

Laetitia Vitaud

Hello Reader,Your Career’s Next Chapter Starts with Who You KnowAt sixty, your decades of relationships and hard-won wisdom aren’t just memories—they’re a powerful foundation for launching a sustainable, fulfilling solo venture. In Wisepreneurs Podcast episode #71, out Friday, 20 June, feminist and work-revolution thinker Laetitia Vitaud returns for her third appearance to share a vital truth: “The most important asset to start a business isn’t cash—it’s the 150 relationships you’ve nurtured...

Laurie Smale, reinventing at 79

Hello Reader, Picture the 1950s, an Australia lit by kerosene lamps, where the ‘night man’ made his rounds, and a boy’s future seemed tied to the junkyard. That’s where Laurie Smale’s story begins—a childhood shaped by hardship, silence, and the warmth of an old junk dealer named Bill. At 13, after relentless humiliation by a maths teacher, Laurie fled school for the glow of a Frankston tile factory furnace. What followed wasn’t a straight path—but a journey of courage, setbacks, and...

Hello Reader, Welcome to Wisepreneurs Weekly—soon to be Wisepreneurs Fortnightly. From now on, you’ll receive these insights every two weeks to give you more breathing space, and more time to act on what matters. Episode 88 with Tomáš Baránek drops Friday, May 23 Tomáš, a Czech publisher and “life hacker,” returns after Episode 41 with a compelling take on networked cognition—the power of thinking together to spark innovation and build thriving ventures. Why tune in? At 53, Tomáš leads a...