Support for Women EntrepreneursWomen 60+ building independent careers every Tuesday. Ationable insights to redefine success. Purposeful Growth: Sustainable business strategies. Authentic Branding: Build trust. Smart Tools: AI & digital tools for productivity. Mental Sharpness: Stay vital. Reinvention: Inspiring stories. No fluff—wisdom from 68+ podcast episodes. Subscribe now!
Build Your Authentic Brand with Ease – Wisepreneurs Newsletter
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Hello Reader, As a Wisepreneur, your crystallized intelligence—the deep knowledge, skills, and wisdom gained over decades—sets you apart. Unlike younger professionals, your ability to draw on years of experience gives you a competitive edge, enabling you to offer nuanced insights and build trust quickly. Paired with networked cognition—collaborating with peers to amplify ideas—you’re positioned as a thought leader. Mac tools ensure your brand voice stays consistent across platforms like LinkedIn and email, without the hassle of manually searching for and updating text, saving time and reducing stress. Start with macOS Text Replacement (free, built-in): go to System Settings > Keyboard > Text Replacement, add “;bio” to expand into your tagline eg. “Linda Smith, Safety Consultant with 30+ Years of Expertise.” By doing this you can ensure that your bio remains consistent in LinkedIn posts and client emails, effortlessly reinforcing your expertise. For more features, try Rocket Typist (App Store, ~$10 one-time) or TextExpander (https://textexpander.com, ~$3/month), which syncs across apps. Want a bigger toolkit? Alfred Snippets (https://www.alfredapp.com) offers advanced options—I’ll share more on Alfred in future newsletters. My services build on these tools to create a cohesive personal brand:
Actionable Tip Create a LinkedIn post sharing a lesson from your career, using Text Replacement to add your bio quickly. Wisepreneurs Resource Hub
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Wisepreneurs Newsletter: Thrive at 60+ with Purpose & Strategy
Support for Women EntrepreneursWomen 60+ building independent careers every Tuesday. Ationable insights to redefine success. Purposeful Growth: Sustainable business strategies. Authentic Branding: Build trust. Smart Tools: AI & digital tools for productivity. Mental Sharpness: Stay vital. Reinvention: Inspiring stories. No fluff—wisdom from 68+ podcast episodes. Subscribe now!
Hello Reader, Returning to the Wisepreneurs podcast, LinkedIn expert Sue Ellson reveals the truth about building a solo venture—from the power of relationships to the essential, unpaid work that makes it all possible. What does it truly take to build a new career on your own terms after 60? It’s more than just a great idea; it’s a commitment of time, energy, and resilience. Sue Ellson joined me for a candid conversation about the realities of the "Geekster" lifestyle—for experienced...
Hello Reader,Your Career’s Next Chapter Starts with Who You KnowAt sixty, your decades of relationships and hard-won wisdom aren’t just memories—they’re a powerful foundation for launching a sustainable, fulfilling solo venture. In Wisepreneurs Podcast episode #71, out Friday, 20 June, feminist and work-revolution thinker Laetitia Vitaud returns for her third appearance to share a vital truth: “The most important asset to start a business isn’t cash—it’s the 150 relationships you’ve nurtured...
Hello Reader, Picture the 1950s, an Australia lit by kerosene lamps, where the ‘night man’ made his rounds, and a boy’s future seemed tied to the junkyard. That’s where Laurie Smale’s story begins—a childhood shaped by hardship, silence, and the warmth of an old junk dealer named Bill. At 13, after relentless humiliation by a maths teacher, Laurie fled school for the glow of a Frankston tile factory furnace. What followed wasn’t a straight path—but a journey of courage, setbacks, and...