Are you an independent professional, or aspiring to be one, and 60 or over? Every Tuesday, I deliver a blend of expert business and marketing practices, actionable insights, and brain-boosting tips—all tailored to support your journey in the dynamic world of self-employment. Join me today.
Refining the Wisepreneur Roadmap: Your Path to Independent Success
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Hello Reader, Food is great and I have to work hard to try and keep my weight down with all the dessert temptations at every meal, along with all the delicious courses. I am not winning at this stage! As someone with a marketing background, I know how difficult it can be to narrow your focus—you always wonder if you’re excluding potential clients. The reality is, while I do work with some men, the vast majority of my clients are women. By refining my message, I’m better able to serve the people who truly resonate with Wisepreneurs. It’s a strategic choice, not an exclusion, ensuring the content and insights are as valuable and impactful as possible. I’ve identified six key focus areas that form the foundation of everything I do—whether through articles, podcast episodes, or the future creation of practical resources. Core Focus Areas Entrepreneurship & Freelancing – Whether you’re launching a business, pivoting to freelancing, or scaling your venture, I will cover business strategy, marketing, and financial success to help you build a sustainable career. The Future of Work & AI – Stay competitive by integrating AI, automation, and digital tools into your workflow, allowing you to work smarter, not harder. Marketing & Personal Branding – Your expertise deserves recognition, I will provide insights on branding, online visibility, and digital marketing strategies that position you as an industry authority. Support & Well-Being – Success isn’t just about business—it’s about resilience, mindset, and stress management. I will explore ways to maintain physical, mental, and emotional well-being while working independently. Work-Life Balance & Transitions – Navigating career shifts requires adaptability and time management. I will help with providing practical guidance to help you transition with clarity and confidence. Aging & Well-Being – Later life is a time of growth, contribution, and fulfilment. Here I will focus on physical health, cognitive well-being, and lifelong learning to help you stay engaged and thriving. These categories make up the core focus of Wisepreneurs, the foundations for your success. The Wisepreneurs Podcast The Wisepreneurs Podcast delivers expert interviews, actionable strategies, and real-world success stories, all tailored to professional women over 60 navigating independent work. From business growth and AI adoption to work-life balance and well-being, we explore the insights and insights that help you work on your terms. Haven’t tuned in yet? Now’s the perfect time! https://www.wisepreneurs.au/ What This Means for You ✅ More focused content to help you grow, learn, and succeed in your independent career. ✅ Expert insights and practical advice tailored to your unique journey beyond 60. I invite you to explore these topics on the Wisepreneurs website and subscribe to the Wisepreneurs Podcast, where I share insightful conversations and fresh perspectives on surviving, growing, and thriving in your independent career. If there’s a specific challenge, question, or topic you’d love me to cover, hit reply and let me know! Here’s to thriving beyond 60—on your terms. Nigel Rawlins https://wisepreneurs.com.au/ Check out all the Wisepreneurs Podcasts |
Join the Wisepreneurs Community
Are you an independent professional, or aspiring to be one, and 60 or over? Every Tuesday, I deliver a blend of expert business and marketing practices, actionable insights, and brain-boosting tips—all tailored to support your journey in the dynamic world of self-employment. Join me today.
Hello Reader,If you are one of a remarkable circle of women who are choosing to rewrite what “retirement” means. Not as an ending—but as a reinvention. You’re not fading out of the spotlight—you’re stepping into a new kind of leadership. One led by purpose, experience, and freedom. This month, I’m inviting you to reflect on three quiet but powerful levers that shape a thriving third act: curiosity vitality connection Ignite Your Curiosity The Power of Learning Without Pressure Staying...
Hello Reader, Work, Wander, and… Wi-Fi? This past month I went on a bit of an experiment: working while traveling — a “workation,” inspired by my podcast chat with Filip Drimalka. Three weeks on a cruise. One week on a bus tour in Japan. A laptop in one hand, coffee in the other. And a lot of lessons along the way. The cruise? Surprisingly productive — when I wasn’t distracted by shows, sightseeing, or saying yes to another dessert (I came back 2kg heavier). I did manage to keep up with some...
Hello Reader,As I send out this newsletter, I’m in the final stretch of my cruise, preparing to land in Kagoshima—my first stop in Japan. While the idea of a “workation” sounded appealing, I’ve learned that balancing work and travel isn’t as effortless as it seems. The distractions are plenty, and the food? Simply too good to ignore. Next time, I might opt for a single destination—working first, then fully immersing myself in the experience. Despite the challenges, I’ve made significant...